When selling my property, I want to end up with the most in my hand.
To achieve that I need to do three things:
Obviously, I need to sell for the Highest Price Possible.
Over the years, I’ve discovered that achieving the highest price (in any market) is not a matter of luck.
It can be ‘engineered’.
At the very least, like in life, the decisions I make and the actions I take – during the journey – will impact my outcomes.
Selling my home is no different.
I am responsible for my home selling, or not.
There are specific actions I can take – proven to lead to a better result.
So I can, if I wish, increase my chances of achieving the best price.
But I also need to keep my Selling Expenses as low as possible.
Because it’s all very well getting a high price, if my selling costs are over the top, I end up with less.
The third thing I need to do, if I want to keep the most, is to:
Avoid Costly Mistakes and Traps (anything that reduces my sale price or increases my selling costs, or both).
My best protection from mistakes is to avoid them in the first place.
But to do that, first I need to be aware of them. Which is why it’s said: “knowledge is power.”
But I can’t know everything.
I may only sell a property once or twice in a lifetime. So it would be unwise of me to think I know all the costly tricks & traps.
In other high stakes situations, where making informed decisions matters, I tend to engage the services of a professional – an expert using their knowledge & experience for my benefit.
I don’t want a sales pitch from them.
Or any attempt to talk me into something that’s not best for me.
I don’t want to be ‘Closed’ or manipulated in any way.
What I want is:
- Someone I can trust.
- Who knows their stuff.
- Talks straight.
- Gets on with the job
- And leaves me better off than I would have been without them.
Which is why I founded Restate.
So we could become the kind of agent I would want if I were selling.
Because after a quarter of a century working in this industry, I woke up to the fact that we can’t be that agent.
We can’t help you achieve all three of those things while working in the traditional industry model (that outdated ‘commission-only’ operating system).
It’s not built to work that way.
It was never designed to be a profession (focussed on protecting and service its clients).
Instead, it’s set up as a commission-driven ‘Sales’ Industry.
And what if I told you that many of the costliest mistakes (for you) are created by it?
What if I told you that many of the tactics used to get a commission, can leave you worse off?
Would that surprise you?
And what about the size of those traditional commissions?
Do you believe they are fair for the service provided? Or would you rather pay less?
But how on earth can we do that with a ‘commission-only’ model?
Let’s say your neighbour puts their property to market. But it’s not very well presented, and they want an over the top price.
After a few months and turning down several fair offers, they choose not to sell and take it off the market.
As a commission agent, I’ve lost all the time, effort, and money I invested working for them.
Then you come along. You are genuine about selling. You follow our advice. You go out of your way to present your property well. You put the right strategy in place and price it realistically. Which let’s be honest, right there is 80% of the battle.
Because of your efforts, your decisions – your property sells, not only for a better price but more efficiently – with less work and outgoing costs needed on your behalf.
But (under that model) I need your commission to be high enough to offset the losses from the non-sellers.
If I drop your commission to fairer levels, while still losing on the non-sellers, it would be unsustainable.
Which means that our dream clients (who are genuine about selling, who accept responsibility for their own decisions, appreciate and follow our advice, that demand less work, expenses and headspace)… are subsidising the non-sellers.
Which is crazy.
The other crazy thing about commissions:
Is that if my property is worth $600,000, I pay twice as much commission as a $300,000 seller…
for precisely the same service.
Would you pay your dentist more, because you earn more?
Would you pay them more so others can get away with paying nothing?
So why accept it from your real estate agent?
To solve these problems we had to go back to the drawing board.
We had to re-code the entire operating system, from the ground up.
Restating real estate as a ‘Professional Service’.
More like how you would expect your Solicitor. Your Doctor. Or any other professional service provider to operate.
It’s is not exactly a new concept. It’s how all trusted professions already operate. It’s a proven and respected model.
But it’s revolutionary for real estate.
Because it’s no longer about being pushy salespeople.
It’s no longer about talking you into anything.
It’s no longer about maximising our commission.
It’s about helping you to maximise your net.
By helping you avoid costly mistakes, follow proven steps to maximise your sale price, and…
It also enables us to offer you much fairer fee structures based on the actual work needed on your behalf, rather than the value of your property.
Which is much more efficient for us both.
We don’t lose working for other people, so don’t have to charge you extra.
So you only pay for the work needed on your behalf, not anybody else’s.
Finally, you can also reduce your selling costs with your own decisions and actions.
And this is not some wild theory.
The jury is out. The evidence is clear.
Over 250 clients have now proven it beyond doubt.
In almost every case they’ve ended up with thousands more in their pocket than if they had engaged us on that old model.
They are better off, and we are better off. It’s a win-win.
If you’d like a similar outcome, it’s essential to understand:
Our first client meeting is also different from the typical sales approach.
Rather than baiting you with a “free appraisal” – leading you down the “tell you what you want to hear” trap…
We take a consultative approach.
First, we ask questions. Because how can we offer you the right prescription, until there is first an accurate diagnosis?
You are all unique people, with different property and individual personal needs. The best solution for you is often different from the next client.
Our approach doesn’t suit everybody.
It is best for genuine sellers who appreciate the value of professional advice and who more control over their outcomes.
Sometimes clients don’t like what we have to say.
It may not be what they wanted to hear, but at least it’s the truth.
And I like to believe that most people appreciate the facts. I know I do, especially when it comes to my finances and making important life decisions.
So if you’re that type of person, if you want professional advice and to end up with the most possible in your hand, let’s talk.
There’s zero cost involved and no obligation (on either of us) for you to become a client.
It’s just an opportunity to discuss your needs, and figure out if we are the best fit to help you.
If not, no harm. At least you’ll be armed with some knowledge.
There’ll be no sales pitch, no hollow promises and no pressure.
Only genuine advice focused on helping you keep more of your equity where it belongs.
First, let’s have a quick chat on the phone, so we can get a feel for each other and answer any burning questions you may have.
Then, if we both feel comfortable moving forward, we can book a time to meet in person and view your property.
If you want to do more research before you talk with us, you can check out plenty of client case studies on our website.
You can also download a copy of our complimentary guide: How to keep the most from the sale of your property. (Regardless of which agent you engage, or even if you sell your property yourself – this guide will help you).
We’d feel honoured if you choose to discuss your sale with us. If not, that’s ok too. Thank you for reading this far away, and we wish you all the best selling your property.