When selling my property

When selling my property, I want to end up with the most in my hand. To achieve that I need to do three things: Obviously, I need to sell for the Highest Price Possible. Over the years, I’ve discovered that achieving the highest price (in any market) is not a matter of luck. It can be…

Is it just me? Or has our industry gone completely mad?

  “Real estate is by far the most screwed up industry in America” – Redfin CEO Glen Kelman. On reflection, I agree. Real estate is screwed up on many levels. But not only in America. While many, like Redfin, are going down the technology path to try and fix it, I had the feeling that solving our problems…

There are two types of Home-Seller. Which are you?

I’ve never met a home-seller who’s not unique. Different people, in different circumstances, experiencing different emotions, with different reasons for wanting to sell. [Which is what makes real estate so interesting.] But I’ve noticed they all sit in one of two main camps: They’re either ‘Definitely Selling‘. Or ‘Only Selling If…‘ If you’re ‘Definitely Selling’: Then…

As a real estate agent, have you ever found ‘Price Reductions’ to be an uncomfortable friction point?

I sure did. Especially when we’ve done a professional job bringing our clients property to market… Given superb and realistic advice up front (Blue-skying them to get the listing has never been my style). Helped our clients prepare themselves and their property. Followed the clients instructions regarding their desired pricing. Provided quality multimedia marketing… However,…

REAL ESTATE AGENTS: Let’s face it…

  The world has changed. Along with the value we bring to the table We are no longer the gatekeepers of information. Sellers no longer need us to find buyers. Buyers don’t need us to find sellers. Our position as matchmakers, middlemen, has become obsolete. Consumers expectations are changing. They’re rejecting sales tactics and rewarding…

A tale of four home sellers.

Once upon a time, four friends listed their property for sale. The only options were going it alone or listing with a traditional commission-only salesperson. The going rate in town was $500 plus 3% of their sale price, plus GST. Ken took responsibility for his sale. He knew that ultimately he was in control of…

Record Price + Most Efficient Fee = Maximum Profit

New approach results in both a record sale price AND $12,500 saving on commission. Meet the clients: It was with sadness that Sandy and Jan were letting go of their apartment. It had been perfect for their lifestyle since purchasing off the plans 15 years earlier. The location, the ease of living. And of course, that…