It starts with the primary shift in our operating philosophy: Seeing ourselves not as Commission-Driven Salespeople, but as Professional Service Providers. Fundamentally changing our core purpose from persuading you to serving you. From focussing on closing our commission – to focussing upon protecting your interests and maximising your net sale proceeds.
We help you achieved that by:
1. Protecting you from costly mistakes and traps:
A ‘costly mistake’ is anything that needlessly reduces your sale price and or increases your selling expenses. Both erode your net and falling for them is equivalent to leaving a suitcase full of your cash behind for others to grab.
Often they’re ‘hidden losses’ – sellers don’t even realise they’ve dropped tens of thousands of dollars. In situations like this, the saying ‘Knowledge is power’ rings true. You don’t know what you don’t know. We now see it as our role to make you aware. To empower you with knowledge and experience so that you can make more informed decisions.
We also have a confession to make:
With hindsight, more than a few of the standard industry tactics (we were encouraged to use as commission-driven salespeople), while good for us, are not so good for you. For that, we apologise. We now see it as our duty to help you avoid them.
2. Maximise your sale price:
Achieving a premium price is not about what many sellers think, and it’s not a matter of luck. You can engineer it. So we’ve documented a ‘start-to-finish’ process based on strategies proven to extract the highest possible price from the market.
There are five critical steps, starting with your pre-market preparation. The exciting thing is that you are in control of most of them. You, as the seller, have more power to affect your outcome than you realise. If you understand and execute all of these steps, you will end up with a higher price than if you don’t.
3. Minimising your selling expenses:
This was a challenge because, with traditional real estate commissions, it’s impossible. Think about it. With a percentage commission, how can you increase your sale price and reduce your fees?
The only benefit of traditional commissions is that they’re ‘No Sale No Fee.‘ Meaning if, for whatever reason, you change your mind or decide not to accept the current market – you pay nothing for all the work and expenses incurred on your behalf.
Of course, that’s also the central reason commissions need to be so high when you do sell:
As your agent, we carry all the risk. Often losing time, effort and money working for people who ultimately chose not to sell. Therefore, the commissions, from those who do sell, must be high enough to offset the losses from those who don’t.
With traditional percentage-based commissions:
* You are effectively paying extra to subsidise the work agents lose working for non-sellers.
* They’re ‘Bundled’, which means you often pay for work and marketing you don’t need. For example, your agent needs to factor into the commission that they may need to advertise and work on selling your property for six months. Yet if you sell in a week, you’re still paying for six months of work and advertising. Big win for your agent – a significant loss for you.
* Even when, because of your excellent presentation and realistic price expectations, your home sells quickly with very little work and marketing needed by your agent, you still have to pay the same high fee.
* Sellers with a higher valued property pay more than sellers with a cheaper property – for the same service. Imagine compensating your Solicitor, Doctor or Plumber based on your net worth rather than the actual work done on your behalf.
In other words, percentage commission-only takes away your ability to affect your outcomes. You can’t reduce your selling fees with your own smarter decisions and actions.
A professional fee structure based on the actual work and outgoing cost needed to serve only you!
Giving you the ability to reduce your selling expenses because:
- You are not subsidising work done for other people.
- You don’t pay way more just because your property is worth more.
- The easier your property sells = less work & outgoing costs needed on your behalf = lower fees.
Since more often than not, premium prices are extracted within the first few weeks of launching to market – you’re also usually selling for a Higher Price.
Higher Price and Fairer Fees = Highest Net Sale Proceeds.
Which is what we are about: Leaving more in your pocket than you would have had without us.
Why should you pay extra just because your home is worth more?
Why should you pay the same fee as somebody else who needs 3-5 times as much work by the agent?
Why should you pay extra to subsidise people who overprice, present poorly, wallow on the market, or change their mind and decide not to sell?
We don’t think you should. So now you don’t.
So far, in fees alone, hundreds of clients have saved an average of 36% off traditional commissions. In our local market, that equates to an average of around $5,000 per client. Do you want those extra funds in your pocket, or somebody else’s?
Under a professional structure (depending on your needs) we can now give you the choice of THREE fairer fee options. (All of which will never cost you more to sell than a typical commission – guaranteed)
Risk-Free: Like old school commissions where you pay zero unless you sell. Of the three options, this will cost you the most because our sale bonus needs to be higher to compensate for our higher risk. However, because they are based on work done (not a % of your property’s value), you can still save thousands.
Shared Responsibility: For more serious sellers. If you agree to cover half of our outgoing costs needed on your behalf (should you ultimately choose not to sell) – then our bonus drops considerably leaving much more in your pocket.
Pure Professional Service: Like how you’d expect to pay for any other professional service provider. This option will cost you the least – leaving you with the most net equity when you sell.
If keeping more of your hard-earned equity sounds like you and you’d like some help – simply book in an initial consultation. There is zero cost involved and no obligation (on either of us) for you to become a client. It’s just an opportunity for us to meet, discuss your needs and discover if we are the best fit to help you. If not, no harm. At least you’ll be more aware of your options and what you can do to end up with more in your pocket.
P.S. Alternatively, if you’re the type of person who likes to invest in gaining the knowledge to help yourself – check out our Home Sellers Course. Even if you sell privately or decide to engage a traditional agent, it will help you.