Do real estate agents really ‘sell’ houses?
It’s an interesting question. Isn’t that what you pay real estate agents for … to ‘sell’ your house?
By ‘sell‘ we mean… persuade, convince, talk a buyer into buying your property. You see unfortunately many sellers seem to believe that is what real estate salespeople do. But nothing could be further from the truth. This myth, is one of the limiting beliefs that keeps you stuck paying unnecessarily high commissions to traditional agents.
Remember when you bought the home you’re in now. You’d probably been keeping an eye on the market for some time and inspected several if not many properties. Some you wouldn’t have bothered looking at, because they simply didn’t match your requirements. Others, upon entering, you knew immediately weren’t for you. You may have found several you liked, but they weren’t quite right. There may have even been one or two where you missed out to another buyer.
While you were actively searching for the right home, you would’ve met plenty of different agents. Many of which you never spoke to again as they didn’t have the right home for you on their books and as a buyer you are attracted to the property – not the agent.
Finally, one day, you came across the right one. Who knows how you first found it … online, in the newspaper, on Facebook, the sign, quoted it by an agent … It really doesn’t matter… Once found, you arranged to have a look either by appointment or at an open home.
There was a connection. It felt right… “this is the one”. Maybe you went back for a second look, called the bank to check your finances and did as much homework as possible before trying to buy it. Or maybe you decided to make an offer on the spot.
The point is… Once your offer was accepted, the salesperson went back to their office beating their chest about how they “Sold” you a home.
But tell me… did you buy it because the salesperson talked you into it? Or because you wanted to buy it? If a different salesperson had been standing at the open home – you’d still have wanted to buy it, wouldn’t you? At the risk of over hammering the point – let me ask you one more question… If an agent took you to a property that doesn’t suit your needs or feel right, would it matter how much of a smooth talking salesperson they were… are they going to persuade you to buy a home you simply don’t like or want? … Highly unlikely.
Sure, the agent may have been helpful and informative. Maybe they negotiated hard for their client (the seller). Or not. But the fact remains … they didn’t ‘SELL’ you a home – YOU BOUGHT a home. So the simple truth is… Agents don’t ‘SELL’ Houses. Buyers BUY Houses. What agents do is facilitate the process.
This begs the questions … As a seller: what does a real estate agent really do for you? How can they ‘add value’ in the process of selling your home? And, why are you really paying those a big commissions?
The first thing to understand is this undeniable truth: The ‘Sales Job’ in the traditional real estate industry is no convincing a buyer to buy your property, it’s convincing you to sell it.
At Restate, we’ve faced these truths and asked ourselves those questions…
What do we do?
We help YOU sell your property. We make the process of selling easier – we facilitate your sale.
We ‘add value’ in the process of selling your home by…
- Protecting you from fundamental mistakes – the tricks and traps many sellers fall into – that not only cause stress and heartache, but also lose you thousands of dollars.
- Advising and guiding in your best interests. We believe you are engaging us to do what’s best for you… rather than what’s best for the commission-only salesperson.
- Maximising your profit – which is how much you bank from your sale. This is achieved by…
- Using proven strategies to increase your selling price.
- And by reducing your selling expenses.
That’s what we believe you pay us to do.
However, they don’t fit with the traditional real estate industry sales culture and commission-only business model. So we’ve walked away from it and restated what it means to be a real estate agent. It’s proving to be better for our clients and therefore also us.