As a seller, even more so than ever, the most important question to ask yourself is this: What is the most effective method of sale to take full advantage of this market – so you leverage those competing buyers to fully maximise your sale price? Unfortunately, I see an increasing number of people recently who…
With the real estate industry, it’s often all three. Let me explain one by one. (a) If it’s FREE, we are the product. Think about the business model of radio stations. Or Facebook, as a more recent example. To attract us (as users) it’s free. We get to engage, post and play for nothing. The…
It starts with the primary shift in our operating philosophy: Seeing ourselves not as Commission-Driven Salespeople, but as Professional Service Providers. Fundamentally changing our core purpose from persuading you to serving you. From focussing on closing our commission – to focussing upon protecting your interests and maximising your net sale proceeds. We help you achieved that…
When selling my property, I want to end up with the most in my hand. To achieve that I need to do three things: Obviously, I need to sell for the Highest Price Possible. Over the years, I’ve discovered that achieving the highest price (in any market) is not a matter of luck. It can be…
New approach results in both a record sale price AND $12,500 saving on commission. Meet the clients: It was with sadness that Sandy and Jan were letting go of their apartment. It had been perfect for their lifestyle since purchasing off the plans 15 years earlier. The location, the ease of living. And of course, that…
Before going to market, if you want to know how much your home is worth, you can ask a few real estate agents for a Free Market Appraisal, engage an Independent Registered Valuer, or get a Free Online Estimate. Or all three. The problem is: you’ll get wildly different answers from each of them. In…
“What we believe to be true, isn’t always the truth.” As ‘Mark & Angel’ recently put it: The truth is, no matter how smart or educated you are, your subconscious mind will sometimes attach itself to beliefs that habitually push you farther and farther away from where you want to be in life. This is…
Benjamin Franklin was undoubtedly a man of great virtue. So seeing his sage advice twisted into a manipulative & misleading sales technique – must surely have him squirming. According to wikipedia: in 1772 Franklin laid out the earliest known description of the Pro & Con list, a common decision-making technique… “… my way is, to divide half…
“Not only did we get $53,000 more than we were happy to accept, Restate also saved us close to $7,000 in fees” – Robert & Beryl Stevenson How does something like this happen, you ask? I will get to that in a moment, along with some important takeaways, but let me first take you back, so…
You’d think that like many other industries, as technology gets better and the industry becomes more efficient, the end user would see the benefits and better value service. Not so with the real estate industry. Just 10 years ago (2006) the average house price in New Zealand was around $370,000. Based on a traditional commission…
This is understandably a question many sellers ponder when selecting an agent. Your thinking seems to be that some agents have more buyers than others. Unfortunaltely this misconception is a trap. Firstly understand this undeniable truth: The ‘sales job’ in the traditional real estate industry is not persuading buyers to buy. It’s convincing you to…
It’s a good thing right? You do want them to be ‘hungry’ for the sale, don’t you? Well at least that’s the thinking served up by the traditional real estate industry. That it’s somehow better for you if the agent is ‘hungry’ for their commission. They’ll supposedly work harder, chase more, find more buyers and be more…