With the real estate industry, it’s often all three. Let me explain one by one. (a) If it’s FREE, we are the product. Think about the business model of radio stations. Or Facebook, as a more recent example. To attract us (as users) it’s free. We get to engage, post and play for nothing. The…
The Battle Cards Are Set – Who Will Win? David vs. Goliath. That, sometimes, is what comes to mind when people hear that a “real estate agent” has approached a Private Seller (For Sale By Owner or FSBO). The perception that it’s a battle against wills. From the start, it’s known that the agent is…
I sure did. Especially when we’ve done a professional job bringing our clients property to market… Given superb and realistic advice up front (Blue-skying them to get the listing has never been my style). Helped our clients prepare themselves and their property. Followed the clients instructions regarding their desired pricing. Provided quality multimedia marketing… However,…
“What we believe to be true, isn’t always the truth.” As ‘Mark & Angel’ recently put it: The truth is, no matter how smart or educated you are, your subconscious mind will sometimes attach itself to beliefs that habitually push you farther and farther away from where you want to be in life. This is…
Benjamin Franklin was undoubtedly a man of great virtue. So seeing his sage advice twisted into a manipulative & misleading sales technique – must surely have him squirming. According to wikipedia: in 1772 Franklin laid out the earliest known description of the Pro & Con list, a common decision-making technique… “… my way is, to divide half…
Will you walk into my parlour? Said the real estate salesperson to the home seller. ‘Will you walk into my parlour? Said the Spider to the Fly’ … are the opening words of a poem by Mary Howitt, published back in 1829. The story tells of a cunning Spider who ensnares a naive Fly. It’s a…
“Not only did we get $53,000 more than we were happy to accept, Restate also saved us close to $7,000 in fees” – Robert & Beryl Stevenson How does something like this happen, you ask? I will get to that in a moment, along with some important takeaways, but let me first take you back, so…
You’d think that like many other industries, as technology gets better and the industry becomes more efficient, the end user would see the benefits and better value service. Not so with the real estate industry. Just 10 years ago (2006) the average house price in New Zealand was around $370,000. Based on a traditional commission…
This is understandably a question many sellers ponder when selecting an agent. Your thinking seems to be that some agents have more buyers than others. Unfortunaltely this misconception is a trap. Firstly understand this undeniable truth: The ‘sales job’ in the traditional real estate industry is not persuading buyers to buy. It’s convincing you to…
Have you noticed that most ‘Salespeople’ these days, especially real estate salespeople, are calling themselves ‘Consultants’? The specific term used is “Sales Consultant”. Tell me, what exactly is a “Sales Consultant”? I mean, come on, it’s an oxymoron if ever I’ve seen one. They are either a ‘salesperson’ or a ‘consultant’. They are either…
It’s a good thing right? You do want them to be ‘hungry’ for the sale, don’t you? Well at least that’s the thinking served up by the traditional real estate industry. That it’s somehow better for you if the agent is ‘hungry’ for their commission. They’ll supposedly work harder, chase more, find more buyers and be more…
You are the real hero in this story. Who could have imagined that a small agency from Timaru, could disrupt the entire real estate industry? As you may already know, we’re changing real estate. Why? Because frankly, we both deserve better. You, as clients. And us, the agents here to serve you. We’ve all seen…