When selecting an agent to help you sell your property, it’s natural for you to want the best. But who is the best agent? The answer depends entirely on your definition of ‘Best’… Best for the agent or best for you?
On the whole, the real estate industry’s definition of ‘Best’ is grounded in self-interest, which shouldn’t be much of a surprise. That’s what a commission-only sales culture tends to create. Right?
Look at how it focuses on numbers, being ‘big’ or the ‘biggest’.
Notice how they claim the ‘B’ word because they have the most salespeople. Do the most advertising. Have the largest market share.
See the self-promotion winning industry awards for being “#1” or “Top Salesperson”.
It’s obvious, in the eyes of many agents; they are the star of the show – appointing themselves the heroes in the story of your property sale.
As a home-seller, these agent-focussed metric’s can be very enticing.
Many people take the bait, assuming the agent (or company) making the most sales is somehow better.
After all, in games and other areas of life, the winners are usually those with the most on the scoreboard.
But, selling your property is not a game to be taken lightly. It’s high stakes, with your equity on the line.
You (as a home seller) don’t win by the agent making the most sales.
You don’t win by being another notch on our belt. Another big commission cheque. Another number we can use to lead others into thinking we’re the best.
Often you’re only selling one property.
The scoreboard or ‘metric’ most important to you is not how many sales we make or buyers we claim to have…
It’s how much ends up in your pocket.
It’s your net sale proceeds.
The truth is, none of those industry metric’s correlates to you maximising your net.
An agent notching up the most deals does not mean they helped you achieve the best sale price.
Nor does it mean they charged you the fairest fee.
To the contrary, I’ve noticed the so-called #1 agent (by industry standards) often leave sellers with the least in their pocket – using their self-appointed ‘best’ status to justify excessive commissions. Not to mention flawed sales tactics designed to secure a commission, ahead of the best outcome for you.
We admit, not so long ago we were also entrenched in that same industry thinking, hooked on its narrative of what it means to be the best agent.
For that, we apologise.
But close to five years ago, we came to our senses, seeing that our industry has it all backwards.
Real success is not about doing what’s best for ourselves.
It’s about doing what’s best for you, our clients – creating a positive and mutually-rewarding ‘feedback loop’.
We felt it was about time our industry became client-focused. Time we made you the main character. Stopped chasing commissions at all costs, and dedicate ourselves to protecting and serving your best interests.
We asked ourselves: How can we…
(1) Raise professionalism?
(2) Help clients achieve higher sale prices?
(3) While also reducing their selling costs?
Impossible to do in the old operating system, the solution was to engineer a new model. A new culture. A new way of operating. Re-defining what it means to be the best at what we do.
In short, we restated real estate as a Professional Service. More like how you’d expect your Lawyer, Doctor or any other professional to operate.
We removed ourselves from the traditional industry way of thinking and founded Restate.
Our plan is simple: Help our clients achieve superior results, and the rest will take care of itself.
In other words, we embraced the idea that:
“Our clients’ success is our success”
It’s changed everything about how we work for you:
Our purpose. Culture. How we act. The advice we give. The strategies we recommend. The services we offer. Your choice of fee structures (to compensate us for those services). The lot.
Has it worked?
With the help of hundreds of clients, we’ve tested and perfected it. And in almost every case, it’s outperformed the status quo on the client-focused metric’s:
- 98.5% have successfully sold
- Spent less time on the market
- Achieved higher sale prices.
- Paid over a third less in selling fees*
(*Compared to traditional percentage-based commissions).
So who is the best real estate agent?
Of course, that’s for you and you alone to decide.
After all, you are responsible for engaging who you want acting for you.
Ultimately, your choice will depend on your definition of ‘best’?
Best for you or best for them?