We’re Not Number 1

We believe that being the ‘best’ should mean doing what’s best for our clients. So we restated real estate from a ‘Commission-driven Sales Industry’ to a ‘Professional Service’:  Fundamentally changing our core purpose from Selling you to Serving you. From Persuading you to Protecting you. From Pushing you to Guiding you.  From Pitching to Advising.…

Auction Deceptions: Episode 2

It’s said that the most misleading cons contain an element of truth. A classic example is this main one-liner spoken by auction agents – and it seems after more than 30 years of seeing it – sellers are still falling for it hook line and sinker: “When you put a price on your property the price…

Auction Deceptions: Episode 1

It never ceases to amaze me how much bullshit my industry peddles to consumers. That I think, ultimately harms you as home-sellers. And today I want to clear something up. Inspired by a video I saw by a pro auction agent entitled “Auction Misconceptions”. I think it should be titled ‘Auction Deceptions”. You see, he…