Unlike a ‘FREE Market Appraisal’, which is really the bait salespeople use to get in your door – to convince you to sell with them (It’s a ‘sales pitch’ and therefore not worth the paper it’s written on).
An ‘Unbiased Market Appraisal’ is where you find an experienced agent, that has an excellent ‘Appraisal Accuracy Rate’ and engage them, like you would a valuer, to give you professional and unbiased advice.
This means rather than only paying them if you choose to sell (like a Free Market Appraisal) – which creates a situation where if they tell you the truth, they reduce their chances of winning your listing – instead offer to pay them a fair fee (for their time, experience and expertise) for giving you the best advice.
This way, there’s no longer a conflict of interest. The agent can give you the same advice they would their Grandmother, without fear of working for nothing. It also put’s the onus on the agent to do their homework. To make sure their figures are accurate. To stand by their appraisal.
Should you then decide, it’s not in your best interest to sell at this point in time, then the agent is still rewarded for helping you make the correct decision for you. Yours and the agents best interests are aligned.
Here is a more in depth discussion on Why ‘FREE Market Appraisals’ can be so costly