Are real estate agents honest and ethical?

  It’s an unfortunate truth, but the fact is: 90% of you think NOT.  (Roy Morgan Image of Professions Survey 2016). The next question is: WHY not? Well that’s a simple one to figure out.  It’s the ‘Commission-Only’ business model, the self-serving ‘Sales Culture’ that’s responsible for both the behaviour that robs your trust, and the unreasonably high…

Do real estate agents really sell houses?

Do real estate agents really ‘sell’ houses? It’s an interesting question. Isn’t that what you pay real estate agents for … to ‘sell’ your house? By ‘sell‘ we mean… persuade, convince, talk a buyer into buying your property. You see unfortunately many sellers seem to believe that is what real estate salespeople do.  But nothing could be…

True Differentiation – how it impacts profit and dictates strategy when selling a home.

I realise the image to the right may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also want to share this with friends and family members that you care…