The Elephant in the Real Estate Industry

  One thing we know is true of animals, is that when they are put in difficult situations, find themselves with no food, starving, small pups to protect and provide for – even the best, most well trained animal, will bite the hand that feeds it. They will resort back to and be driven by…

FULL TIME or PART TIME?

You need to sell your home. Many people don’t trust real estate agents at all. But who do you hire, assuming you’re going to—the Full-time agent or Part-time agent? I saw this story on propertynoise.co.nz the other day. A real estate agent, because of his advertising, is getting blasted on social media. He seemingly has offended everyone…

The Real Estate Industry Is Fundamentally Flawed

  It’s an unfortunate truth, but how the traditional ‘Sales Culture & Business Model’ works, is responsible for bankrupting the real estate industry of trust. Because of it, consumers (the very people the we serve) are paying dearly for a massively inefficient industry.  And, the term “Real Estate Agent” (in the eyes of society) has…

Sellers Suffer MASSIVE Losses – Without Knowing it.

  I’m going to share an experience with you. Because it clearly illustrates how sellers suffer massive losses while dealing with traditional real estate salespeople. Although over years, I’ve seen this happen more times than I can remember.  This particular case – is one of the worst I’ve personally witnessed. To protect the confidentially of those…

“You can’t sell a secret”… BOLLOCKS

  “You can’t sell a secret”… is a line used by typical real estate salespeople, to convince you to advertise your property more. We will discuss why they would use such a line shortly.  But first, focus on the line itself.   “You can’t sell a secret.”   It implies that you have to advertise your…

Does this STINK or not?

  Today a good client (who currently has their property for sale with us) received a phone call from another real estate salesperson who works for a different company. The conversation went something like this…   Other Agent: “Hello Mrs ….., I have a good buyer interested in a your area. Are you listed exclusively…

Changing Real Estate – Part 2

As we welcome feedback, engagement and open discussion around Changing Real Estate, I was excited to receive an excellent comment on our opening article from an experienced agent struggling to see the advantages of what we are doing. It was an opportunity to give readers further insight into our thinking, so I enthusiastically dived into writing her a reply.  However, it…

Real Estate Industry Game Changers

    Recently the NAR (National Association of Realtors) in the USA in conjunction with Stefan Swanepoel (Renowned author and real estate visionary) released the D.A.N.G.E.R Report … Definitive Analysis of Negative Game Changers Emerging in Real Estate. http://www.dangerreport.com In a nutshell it is a wide ranging list and analysis of the threats and challenges facing the real…