Why Benjamin Franklin is turning in his grave.

Benjamin Franklin was undoubtedly a man of great virtue. So seeing his sage advice twisted into a manipulative & misleading sales technique – must surely have him squirming. According to wikipedia: in 1772 Franklin laid out the earliest known description of the Pro & Con list, a common decision-making technique… “… my way is, to divide half…

The Aggregation of Marginal Gains:

How “The Common Sense Approach To Sell Real Estate” Creates Max Profit For Homesellers! I came across an interesting article the other day about Tour de France cyclist coach, Dave Brailsford. From the article: “In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won the Tour de France, but as the…

Big vs Best

As a home seller, when it comes to choosing an agent, is the BIGGEST necessarily the BEST agent for you? Of course, the answer depends entirely on your definition of “Best”. For instance. You may think that an office with the biggest team means more buyers and is somehow better than an office with a smaller team. Which…

Which agent has the most buyers?

This is understandably a question many sellers ponder when selecting an agent. Your thinking seems to be that some agents have more buyers than others. Unfortunaltely this misconception is a trap. Firstly understand this undeniable truth: The ‘sales job’ in the traditional real estate industry is not persuading buyers to buy. It’s convincing you to…

Are they a ‘Salesperson’ or a ‘Consultant’?

  Have you noticed that most ‘Salespeople’ these days, especially real estate salespeople, are calling themselves ‘Consultants’? The specific term used is “Sales Consultant”. Tell me, what exactly is a “Sales Consultant”? I mean, come on, it’s an oxymoron if ever I’ve seen one. They are either a ‘salesperson’ or a ‘consultant’. They are either…

Is your real estate agent HUNGRY enough?

It’s a good thing right? You do want them to be ‘hungry’ for the sale, don’t you? Well at least that’s the thinking served up by the traditional real estate industry. That it’s somehow better for you if the agent is ‘hungry’ for their commission. They’ll supposedly work harder, chase more, find more buyers and be more…

Private Seller vs. “REAL ESTATE AGENT”

The Battle Cards Are Set – Who Will Win? David vs. Goliath.  That, sometimes, is what comes to mind when people hear that a “real estate agent” has approached a Private Seller (For Sale By Owner or FSBO). The perception that it’s a battle against wills. From the start, it’s known that the agent is…

You are the real hero in this story

You are the real hero in this story. Who could have imagined that a small agency from Timaru, could disrupt the entire real estate industry? As you may already know, we’re changing real estate. Why? Because frankly, we both deserve better. You, as clients. And us, the agents here to serve you.  We’ve all seen…

Home Sellers Truth # 1: You are responsible.

“A sign of wisdom and maturity is when you come to terms with the realisation that your decisions cause your rewards and consequences. You are responsible for your life, and your ultimate success depends on the choices you make.” – Denis Waitley Accepting personal responsibility for our actions and decisions is one of life’s scariest yet…