False Beliefs Strip Home-Sellers Equity

“What we believe to be true, isn’t always the truth.” As ‘Mark & Angel’ recently put it: The truth is, no matter how smart or educated you are, your subconscious mind will sometimes attach itself to beliefs that habitually push you farther and farther away from where you want to be in life. This is…

Banned By Fairfax: Reasonable ‘Censorship’? Or ‘Bully Tactics’ – suppressing the truth for their own gain? You decide.

Banned By Fairfax: Reasonable ‘Censorship’? Or ‘Bully Tactics’ – suppressing the truth for their own gain? You decide. Sure, we fully expected some real estate agents to try and shut us up. After all, in order to help consumers we’ve exposed truths they’d rather you didn’t understand. We’ve even been accused of being a ‘whistle…

South Canterbury Home-Sellers benefit from $730,000 windfall.

Since launching their ground breaking real estate service, just two years ago, more than 150 South Canterbury home-sellers have benefitted from keeping over $730,000 extra equity in their pockets. That’s an average windfall of around $4,800 each – to use for what ever they wish. Recent clients, Bill and Gail, said they plan to put…

Why Benjamin Franklin is turning in his grave.

Benjamin Franklin was undoubtedly a man of great virtue. So seeing his sage advice twisted into a manipulative & misleading sales technique – must surely have him squirming. According to wikipedia: in 1772 Franklin laid out the earliest known description of the Pro & Con list, a common decision-making technique… “… my way is, to divide half…

The Aggregation of Marginal Gains:

How “The Common Sense Approach To Sell Real Estate” Creates Max Profit For Homesellers! I came across an interesting article the other day about Tour de France cyclist coach, Dave Brailsford. From the article: “In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won the Tour de France, but as the…

Big vs Best

As a home seller, when it comes to choosing an agent, is the BIGGEST necessarily the BEST agent for you? Of course, the answer depends entirely on your definition of “Best”. For instance. You may think that an office with the biggest team means more buyers and is somehow better than an office with a smaller team. Which…

Which agent has the most buyers?

This is understandably a question many sellers ponder when selecting an agent. Your thinking seems to be that some agents have more buyers than others. Unfortunaltely this misconception is a trap. Firstly understand this undeniable truth: The ‘sales job’ in the traditional real estate industry is not persuading buyers to buy. It’s convincing you to…

Are they a ‘Salesperson’ or a ‘Consultant’?

  Have you noticed that most ‘Salespeople’ these days, especially real estate salespeople, are calling themselves ‘Consultants’? The specific term used is “Sales Consultant”. Tell me, what exactly is a “Sales Consultant”? I mean, come on, it’s an oxymoron if ever I’ve seen one. They are either a ‘salesperson’ or a ‘consultant’. They are either…

A tale of four home sellers

A tale of four home sellers And how the traditional real estate model treated them. Once upon a time four home sellers put their property on the market. Apart from going it alone and trying to sell privately, they had no real choice other than to list with traditional real estate agents on a ‘no…