It’s very simple.
We measure it against what you would have banked after all expenses, had you chosen to engage us under the traditional ‘commission-only’ fee structure. Which is calculated on the local standard rate of: $500 + (2.95% up to $390,000 + 1.95% thereafter) + GST.
He sold for $356,000. On a traditional commission he would have paid $12,652 leaving him $343,348 in his hand (Profit = Income – Expenses).
Under our consultancy based model his fee was $7,493 leaving him $348,507 in his hand. This is $5,159 extra in his pocket (Profit).
Of course another way of saying this is that Mark “saved” $5,159.