True Differentiation – how it impacts profit and dictates strategy when selling a home.

I realise the image to the right may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also want to share this with friends and family members that you care…

Sellers Suffer MASSIVE Losses – Without Knowing it.

  I’m going to share an experience with you. Because it clearly illustrates how sellers suffer massive losses while dealing with traditional real estate salespeople. Although over years, I’ve seen this happen more times than I can remember.  This particular case – is one of the worst I’ve personally witnessed. To protect the confidentially of those…

Changing Real Estate – Part 2

As we welcome feedback, engagement and open discussion around Changing Real Estate, I was excited to receive an excellent comment on our opening article from an experienced agent struggling to see the advantages of what we are doing. It was an opportunity to give readers further insight into our thinking, so I enthusiastically dived into writing her a reply.  However, it…