Airbnb, Uber Meets Real Estate

Millions of consumers love Airbnb, Uber, and dozens of other similar platforms that have disrupted their respective industries. So what about real estate? – how do their secrets apply?… Well, first, you have to define what a Platform is. For this, we can look to the book Platform Revolution: How networked markets are transforming the…

Are real estate agents honest and ethical?

  It’s an unfortunate truth, but the fact is: 90% of you think NOT.  (Roy Morgan Image of Professions Survey 2016). The next question is: WHY not? Well that’s a simple one to figure out.  It’s the ‘Commission-Only’ business model, the self-serving ‘Sales Culture’ that’s responsible for both the behaviour that robs your trust, and the unreasonably high…

True Differentiation – how it impacts profit and dictates strategy when selling a home.

I realise the image to the right may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also want to share this with friends and family members that you care…