The Aggregation of Marginal Gains:

How “The Common Sense Approach To Sell Real Estate” Creates Max Profit For Homesellers! I came across an interesting article the other day about Tour de France cyclist coach, Dave Brailsford. From the article: “In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won the Tour de France, but as the…

Big vs Best

As a home seller, when it comes to choosing an agent, is the BIGGEST necessarily the BEST agent for you? Of course, the answer depends entirely on your definition of “Best”. For instance. You may think that an office with the biggest team means more buyers and is somehow better than an office with a smaller team. Which…

Theory of “Diminishing real estate industry efficiency” and what it means for kiwi home sellers.

  You’d think that like many other industries, as technology gets better and the industry becomes more efficient, the end user would see the benefits and better value service. Not so with the real estate industry. Just 10 years ago (2006) the average house price in New Zealand was around $370,000. Based on a traditional commission…

Uber, Las Vegas, Real Estate (Pt. 2)

How my friend’s story of ‘Taxi vs. Uber’ can lead homeowners to higher predictable profit and better experience, when selling their home.   Let’s just dive into it. Last week, we looked at how disruptive platforms like Airbnb and Uber are winning the hearts & minds, and consumer attention, in their respective industries. If you…