REAL ESTATE AGENTS: Let’s face it…

  The world has changed. Along with the value we bring to the table We are no longer the gatekeepers of information. Sellers no longer need us to find buyers. Buyers don’t need us to find sellers. Our position as matchmakers, middlemen, has become obsolete. Consumers expectations are changing. They’re rejecting sales tactics and rewarding…

A tale of four home sellers.

Once upon a time, four friends listed their property for sale. The only options were going it alone or listing with a traditional commission-only salesperson. The going rate in town was $500 plus 3% of their sale price, plus GST. Ken took responsibility for his sale. He knew that ultimately he was in control of…

FINALLY! A Cure For Commission-Shock

Commission-Shock: Feelings of shock, bewilderment & sometimes anger when you realise how much the traditional real estate industry takes from the sale of your home. If you’ve experienced Commission-Shock, you are not alone. It’s estimated to afflict over 90% of home sellers worldwide, and until now there’s been no known cure. Take Bob for example, he…

Banned By Fairfax: Reasonable ‘Censorship’? Or ‘Bully Tactics’ – suppressing the truth for their own gain? You decide.

Banned By Fairfax: Reasonable ‘Censorship’? Or ‘Bully Tactics’ – suppressing the truth for their own gain? You decide. Sure, we fully expected some real estate agents to try and shut us up. After all, in order to help consumers, we’ve exposed truths they’d rather you didn’t understand. We’ve even been accused of being a ‘whistleblower’.…

The Aggregation of Marginal Gains:

How “The Common Sense Approach To Sell Real Estate” Creates Max Profit For Homesellers! I came across an interesting article the other day about Tour de France cyclist coach, Dave Brailsford. From the article: “In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won the Tour de France, but as the…