Which agent has the most buyers?

This is understandably a question many sellers ponder when selecting an agent. Your thinking seems to be that some agents have more buyers than others. Unfortunaltely this misconception is a trap. Firstly understand this undeniable truth: The ‘sales job’ in the traditional real estate industry is not persuading buyers to buy. It’s convincing you to…

How can we DECREASE our selling costs?

The first step to maximising your profit is to increase your selling price. But once you’ve done everything possible to increase your price, the only other way to maximise your profit – is to reduce your expenses…   1. Avoid fundamental mistakes and traps. Just like we spoke about in “How to increase your selling price“… Some of the…

What’s an ‘Unbiased Market Appraisal’?

Unlike a ‘FREE Market Appraisal’, which is really the bait salespeople use to get in your door – to convince you to sell with them (It’s a ‘sales pitch’ and therefore not worth the paper it’s written on). An ‘Unbiased Market Appraisal’ is where you find an experienced agent, that has an excellent ‘Appraisal Accuracy Rate’…

What do you mean by ‘PROFIT’ ?

Profit is how much you bank from the sale of your property, after all expenses. It’s a simple formula… Income (Sale Price)  less  Expenses (Selling Costs) = Profit.   Maximising the profit from your sale, doesn’t involve hype, and it’s not about gimmicks. It’s about two things. Firstly, increasing your sale price and secondly, reducing your…

How can we INCREASE our selling price?

Increasing your selling price is the first step to maximising your profit. The second is obviously minimising your costs – but more on that in the next section. There are lots of things that affect your final selling price. Many, like the economic climate, are outside of your control and therefore not worth loosing sleep over. However we’ve…