What do you mean by ‘PROFIT’ ?

Profit is how much you bank from the sale of your property, after all expenses. It’s a simple formula… Income (Sale Price)  less  Expenses (Selling Costs) = Profit.   Maximising the profit from your sale, doesn’t involve hype, and it’s not about gimmicks. It’s about two things. Firstly, increasing your sale price and secondly, reducing your…

How can we INCREASE our selling price?

Increasing your selling price is the first step to maximising your profit. The second is obviously minimising your costs – but more on that in the next section. There are lots of things that affect your final selling price. Many, like the economic climate, are outside of your control and therefore not worth loosing sleep over. However we’ve…

Do real estate agents really sell houses?

Do real estate agents really ‘sell’ houses? It’s an interesting question. Isn’t that what you pay real estate agents for … to ‘sell’ your house? By ‘sell‘ we mean… persuade, convince, talk a buyer into buying your property. You see unfortunately many sellers seem to believe that is what real estate salespeople do.  But nothing could be…

True Differentiation – how it impacts profit and dictates strategy when selling a home.

I realise the image to the right may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also want to share this with friends and family members that you care…