Are real estate agents honest and ethical?

  It’s an unfortunate truth, but the fact is: 90% of you think NOT.  (Roy Morgan Image of Professions Survey 2016). The next question is: WHY not? Well that’s a simple one to figure out.  It’s the ‘Commission-Only’ business model, the self-serving ‘Sales Culture’ that’s responsible for both the behaviour that robs your trust, and the unreasonably high…

Which agent has the most buyers?

This is understandably a question many sellers ponder when selecting an agent. Your thinking seems to be that some agents have more buyers than others. Unfortunaltely this misconception is a trap. Firstly understand this undeniable truth: The ‘sales job’ in the traditional real estate industry is not persuading buyers to buy. It’s convincing you to…

How can we DECREASE our selling costs?

The first step to maximising your profit is to increase your selling price. But once you’ve done everything possible to increase your price, the only other way to maximise your profit – is to reduce your expenses…   1. Avoid fundamental mistakes and traps. Just like we spoke about in “How to increase your selling price“… Some of the…

What’s an ‘Unbiased Market Appraisal’?

Unlike a ‘FREE Market Appraisal’, which is really the bait salespeople use to get in your door – to convince you to sell with them (It’s a ‘sales pitch’ and therefore not worth the paper it’s written on). An ‘Unbiased Market Appraisal’ is where you find an experienced agent, that has an excellent ‘Appraisal Accuracy Rate’…