The real estate industry is built on a ‘commission-only’ business model, driven by a ‘sales culture’. This foundation is responsible for creating the inefficient and bloated industry we see today. It’s why commissions are so excessively high and the industry’s reputation is so low.
Enough is enough…
We wanted to create an industry that is better for you and us. One that’s more professional, puts the interests of it’s clients above all else and adds genuine value to those it serves. An industry you can trust and we are proud to be a part of.
Reject The Status Quo…
This demanded a fundamental shift in thinking. So we rejected the ‘sales culture’ and developed a new approach, based on a professional foundation – with a culture of protecting and serving. In essence, we’ve restated real estate as a professional service.
Purpose, Vision & Mission:
To elevate real estate to a respected profession,
one our clients trust and value.
We reject the Sales Culture
and have restated real estate as a Professional Service;
Fiercely protecting our clients
and creating genuine value for the community we serve.
Our Core Values:
In our eyes, you are a client to be protected. Not a prospect to be stalked, a lead to be converted or a listing target to be closed.
The professions we admire, are those sworn to protect and serve – Nurses, Doctors, Lawyers, Fireman, Paramedics, Teachers, Police, The Armed Forces etc – Their’s is the type of culture we aspire to.
So first and foremost, we are here to protect you from fundamental mistakes and traps. The best protection is to avoid them in the first place. Unfortunately many of them are laid by the the traditional real estate industry. That’s why we wrote the book – The Common Sense Approach to Sell Real Estate – to open your eyes.
Questions are at the heart of professional consulting. Each and every one of you have unique circumstances, a unique property and different needs that deserve tailored solutions.
Just like a doctor must first question before they can diagnose and finally prescribe, we must also fully understand your situation before we can recommend your best course of action. So we seek first to understand your needs and goals. We believe that prescription without diagnosis is malpractice.
Secondly: We question the ‘status quo’, the way our industry traditionally works. We refuse to be dictated to by the establishment. Just because they’ve always done it that way, doesn’t mean it’s the best way. We believe in innovation, in improvement, in finding and developing better and more efficient ways for you, our clients.
We believe you engage us to use our knowledge and experience to your advantage.
What would we do if we were in your situation?
This points to the primary difference between a sales culture and a professional consultative one. A salespersons function is to persuade, convince, coax you into doing what enables them to reach their targets and get a commission. Their agenda is to influence your decisions in their favour.
As professionals, our agenda is to advise, recommend, coach and guide – empowering you to make informed decisions for yourself and your family.
‘Ultimately, without you to serve, we wouldn’t exist.’
Once we fully understand your personal situation and have made recommendations as to your best course of action – if any – our role is to then act on your behalf. To follow through on your decisions and instructions to the best of our ability. To at all times serve in your interests.
We Create Value.
We believe you engage us to put more in your pocket than you would have had without us.
Whether you need full service sale of your home, assistance negotiating with a private buyer, or just some one-off professional advice, our job function is to act and advise in the most efficient way possible for you.
Being known to help you net more, is a reputation we’ve worked hard to earn and are passionate about keeping.
So if we genuinely can’t create value, then we will advise you so.